DaimlerChrysler Truck Financial recently announced a comprehensive regionalization initiative that will improve service to Freightliner, Sterling and Western Star dealers and all industry segments across the Eastern, Central, Southern and Western sections of the country. The four components of this new initiative operating on a regional basis will be sales, fleet credit, dealer credit and a small business credit department. Geoff Robinson, director of sales, marketing and remarketing for DaimlerChrysler Truck Financial, previewed the new initiative to dealership finance and insurance professionals at the business unit's annual Truck Series business meeting for Freightliner, Sterling and Western Star dealers. "This approach to customer service will enable our sales and credit people to share knowledge of regional market conditions which will result in stronger relationships and consistent communication with our dealers," Robinson says. "Moreover, this straightforward, regional approach to the market further enhances our dealer and customer value proposition as the dedicated captive financial services source for Freightliner brands." Robinson said the newly-formed small business credit team would handle fleets with fewer than 11 trucks or less than a $500,000 line of credit with DaimlerChrysler Truck Financial. Fleet Credit will service fleets with more than 11 trucks or credit lines over $500,000. The regionalization of the sales and credit teams will also include credit buyers for specific regions, daily internal communication between sales and credit, team visits to dealerships, fuller understanding of dealer inventory and customers and timely feedback "DaimlerChrysler Truck Financial does a good job of keeping us in the loop on new initiatives to get our feedback," says Dave Bibler, finance manager for Stoops Freightliner, Quality Trailer, Inc., an Indianapolis-based operator of six new truck dealerships in Indiana and Ohio. "We're very much behind this program because it is a common sense approach to industry issues. At the end of the day, my issues in Indiana are different from a single store operator's in Utah." For more information on DaimlerChrysler Truck Financial visit: www.dctruckfinancial.com