At the recent NAFA association’s annual conference in Houston, Texas, outgoing President Charlie Gibbens announced that as part of NAFA’s year-long branding initiative, the proposed name of the association will be the Fleet Management Association. The new name will help to better define the association and clearly differentiate it from similar organizations. It will also serves to resolve two inconsistencies in the current name. In addition to changing the name of the association, to reinforce the brand identity of the association, NAFA will also be altering the name of the annual conference, currently known as the Fleet Management Institute and Law Enforcement Conference, it will now be the Fleet Management Association Institute and Expo. Later this year, NAFA members will be asked to vote on proposed changes to conclude this initiative.