GM Fleet and Commercial Operations has redesigned its business-to-business Web site, gmfleet.com. The site provides business customers easier access to information and tools tailored to meet their specific needs not typically found on general retail automotive sites, the company reports. The Vehicle Showroom, a primary element of gmfleet.com, features a comprehensive listing of standard and optional equipment, vehicle specifications and photos. It includes all models from GM’s eight divisions and specialty commercial vehicles. It also features a News and Offers section which highlights the latest news and promotions most relevant to business customers, as well as a Service and Maintenance section dedicate to helping fleet operators and business owners better manage vehicle lifecycle costs and improve fleet efficiency. GM FCO will drive traffic to gmfleet.comthis summer by advertising on business-related sites such as Entrepreneur, CNN Money and AOL.com.
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