Yokohama Tire Corporation recently launched Eco Treadsetters
, an online environmental social network that offers daily green news and forums, "how to" guides for protecting the planet, and exclusive interviews with musicians.
Yokohama Rubber Company (YRC), YTC's parent company, recently issued an environmental mandate known as Grand Design 100, to coincide with the organization's 100th anniversary in 2017. The plan, available at ecotreadsetters.com
, outlines how Yokohama will reduce the environmental impact made by every one of its products.
For the initial eight weeks that the site is live, visitors who create a personal profile are eligible to win a weekly prize – a gift certificate from Patagonia and iTunes, for example.
Members are also invited to submit videos, photos and written descriptions pertaining to eco-friendly projects they have initiated. The grand prize winner, to be selected in late November, will receive an eco-trip for two to Costa Rica, including lodging at the Lapa Rios Rainforest Lodge and a VIP tour of the Corcovado National Park.