For 2007, Toyo has once again been selected “#1 Overall Brand” for both consumer and commercial tires in Tire Review Magazine’s annual Tire Brand Study of North American tire dealers. Conducted by Babcox Research for Tire Review for the past 15-years, this survey measures tire dealer opinions and perceptions about the brands they carry and sell. Toyo has received this honor seven out of the past eight years for consumer products (passenger, performance and light truck/SUV) and four of the last six years for commercial products (medium truck).