The Mazda3 topped the list of Strategic Vision’s Most Delightful Vehicles of 2007, in the small car segment. The Mazda3 DNA includes strong maneuverability and handling that speaks to the desires and priorities of smaller car buyers, creating a sportier, more energetic and fun vehicle over what the competition has to offer, according to Strategic Vision.
The MINI Cooper’s performance lead for its sixth straight leadership position, while the Hyundai Santa Fe’s lead was created by strong exterior styling cues combined with roomy and comfortable second row seating that equated to overall thoughtfulness.
Customer Delight, Strategic Vision’s most stringent measure of product quality, captures the customer’s emotional response to each vehicle attribute from areas of power and performance to interior design. For a vehicle to be a Delight leader, it must deliver against the highest standards and vehicle priorities that customer’s hold.
Buyers rated the following vehicles leaders in Customer Delight (CDI) in their segments:
Buyer's Guide Chart