Kelley Blue Book www.kbb.com Marketing Research recently announced the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch

 

SECOND QUARTER 2008 BRAND WATCH STUDY RESULTS

BEST EXTERIOR DESIGN:

Non-Luxury Sedan/Coupe/Hatchback Segment: HONDA

Luxury Sedan/Coupe/Hatchback Segment: BMW

Non-Luxury SUV Segment: FORD

Luxury SUV Segment: LEXUS

Truck Segment: CHEVROLET

Minivan Segment: TOYOTA

Sports Car/Convertible Segment: PORSCHE

BEST Interior DESIGN:

Non-Luxury Sedan/Coupe/Hatchback Segment: Toyota

Luxury Sedan/Coupe/Hatchback Segment: lexus

Non-Luxury SUV Segment: gmc

Luxury SUV Segment: cadillac & mercedes-benz(TIE)

Truck Segment: Chevrolet

Minivan Segment: honda

Sports Car/Convertible Segment: audi

For Brand Watch sales inquiries on any vehicle segment or brand, please contact Kelly Kim, director of marketing research services for Kelley Blue Book and kbb.com, at (949) 268-2756 or [email protected].

 

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