Strategic Vision unveils the new SmartGreen Index (SGI) which reflects the relationships between perceived quality plus overall value and "green" issues, such as fuel economy and environmental friendliness.
SGI is based on actual customer experiences and is weighted according to those aspects which best predict customer advocacy, overall satisfaction, future brand choices and loyalty, which ultimately result in increased model and brand sales.
Buyers rated the following vehicles tops in their segments:
Small Car |
|
Mazda3 Sedan |
|
697 |
Small Multi-Function (MFV) |
|
Toyota Yaris Hatchback |
|
725 |
Mid-Size Car |
|
Toyota Prius |
|
749 |
Large Car |
|
Kia Amanti |
|
707 |
Near-Luxury Car |
|
Lexus IS 250/350 |
|
765 |
Luxury Car |
|
Mercedes S-Class |
|
771 |
Specialty Coupe |
|
MINI Cooper Clubman |
|
751 |
Premium Coupe |
|
BMW 3-Series Coupe |
|
729 |
Mid-Specialty Coupe |
|
Honda Accord Coupe |
|
686 |
Convertible |
|
MINI Cooper Convertible |
|
719 |
Premium Convertible |
|
Chevrolet Corvette Convertible |
|
782 |
Minivan |
|
Honda Odyssey |
|
688 |
Small SUV |
|
Honda CR-V |
|
644 |
Medium Crossover |
|
Nissan Murano / Toyota Highlander Hybrid |
|
649 / 649 |
Medium SUV |
|
Toyota 4Runner |
|
664 |
Large SUV |
|
Chevrolet Tahoe |
|
641 |
Near-Luxury SUV |
|
Lexus RX 400 Hybrid |
|
742 |
Luxury SUV |
|
Audi Q7 |
|
711 |
Standard Pickup |
|
Honda Ridgeline |
|
602 |
Large Pickup |
|
Chevrolet Avalanche/Toyota Tundra |
|
630 / 628 |
SGI is calculated from responses from 44,320 buyers who bought 2008/2009 models from September 2007 to March 2008.
For more information, visit www.strategicvision.com.
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