Chrysler Group LLC today announced the "Minivan Pledge" in which consumers trading in a competitive vehicle for the purchase of a new 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan can return the vehicle, no questions asked, within 60 days if they aren't happy with the vehicle.
"The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want new buyers to see why," said Fred Diaz, president and CEO, Ram Brand and lead executive for the Sales Organization, Chrysler Group LLC. "Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out," Diaz said.
Effective today and valid until March 31, consumers who trade in a competitive vehicle qualify for the "Minivan Pledge." If a customer isn't completely happy with the purchase of their 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan, they can return the vehicle to the selling dealer, no questions asked. Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.
"Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don't think their minivan is great, we will take it back," said Diaz. "Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The 'Minivan Pledge' gives consumers peace of mind to know they purchased the best minivan for their families."
A nicely equipped 2010 Dodge Grand Caravan SE has a starting U.S. manufacturer's suggested retail price (MSRP) of $23,995, including the $820 destination fee. The 2010 Chrysler Town & Country LX has a starting U.S. MSRP of $26,745, including the $820 destination fee.
Chrysler invented the modern minivan in 1984 and the first luxury minivan in 1989, and has sold more than 12 million minivans. Since 1984, Chrysler has introduced 65 minivan-first innovations - more than any other company - including: front-wheel drive, standard driver-side air bag, four-wheel anti-lock brakes, child safety locks on sliding doors, integrated child safety seat, the first electric minivan (EPIC in 1995), dual zone temperature control, driver-side sliding door (fourth door), first to offer Flexible Fuel Vehicle (1998), power liftgate, power sliding door obstacle detection system when opening and closing, three-zone temperature control system, Stow 'n Go® seating and storage system, six-speed transmission, dual DVD system that can play different media at the same time and rear back-up camera.