In an effort to get drivers to put down their devices when they get behind the wheel, the Ad Council joins the National Highway Traffic Safety Administration (NHTSA) in a new campaign called “Stop the Texts. Stop the Wrecks.”
According to the NHTSA’s announcement of the public service announcements (PSA), in a study released last year, 84 percent of teen drivers were aware that distracted-driving behaviors increase their crash risk. As well, distracted drivers are 23 times more likely to be involved in a crash, but teen drivers are already 4 times more likely than adult drivers to be involved in a crash. While teens in the survey understood these statistics, four out of five still admit to having texted while driving.
Three new striking Public Service Announcements, which focus on teen drivers, can be seen below. Each PSA contains a strong call to action, directing the viewer to www.stoptextsstopwrecks.org, a website launched in conjunction with www.distraction.gov.