The 2013-MY Toyota RAV4 starts at an MSRP of $23,300. Photo courtesy Toyota.

The 2013-MY Toyota RAV4 starts at an MSRP of $23,300. Photo courtesy Toyota.

Toyota announced retail pricing (MSRP) and features, standard and optional, on its all-new 2013-MY RAV4 crossover SUV. The all-new RAV4 comes in front- or all-wheel-drive and three trim levels, LE, XLE and Limited.

Each RAV4 model comes with a 2.5L four-cylinder engine and a new six-speed automatic transmission. Fuel economy for the new vehicle is 24 city, 31 highway mpg. The fourth generation of Toyota's SUV goes on sale in January.

MSRP begins at $23,300 for the front-wheel-drive model with the LE trim level and ranges up to $28,410 for the all-wheel-drive model with the Limited trim level.

The LE trim level’s standard features include privacy glass, color-keyed door handles, 17-inch steel wheels with wheel covers, a color keyed rear spoiler and a 6.1-inch display audio unit with an integrated back-up camera. will all be standard on the LE grade. The LE trim grade’s only options include roof rails and a tonneau cover.

The XLE grade comes standard with 17-inch alloy wheels, a tilt/slide power moonroof, fog lamps, dual zone automatic climate control and bucket seats with sport bolstering. Toyota offers a display audio system, with navigation and the automaker’s Entune infotainment system, as the single option on the XLE grade.

The Limited trim level offers a height-adjustable power liftgate, Premium SofTex seating, an eight-way power driver’s seat with memory and heated front seats as standard features. Options on the Limited grade include a display audio system, which comes with navigation, the automaker’s Entune infotainment system, and JBL audio, and a blind spot monitor with rear cross traffic alert. Entune features voice recognition on the XLE and Limited grades.

Standard features on all RAV4 models include cruise control, power side mirrors, power door locks, and power windows.

Other standard features on all 2013-MY RAV4 trim levels include a display audio system with a 6.1-inch touchscreen, AM/FM/CD, Bluetooth, a USB port and AUX mini-jack, and six speakers. The display audio system also provides control of climate controls.

The full range of manufacturer’s suggested retail prices are listed below:

2013 RAV4 Pricing

Model # Grade Drive Type Engine Transmission Body Style MSRP
4430 LE FWD 4 Cylinder 6AT SUV $23,300
4440 XLE FWD 4 Cylinder 6AT SUV $24,290
4450 Limited FWD 4 Cylinder 6AT SUV $27,010
4432 LE AWD 4 Cylinder 6AT SUV $24,700
4442 XL AWD 4 Cylinder 6AT SUV $25,690
4452 Limited AWD 4 Cylinder 6AT SUV $28,410

All prices listed exclude the Delivery, Processing, and Handling (DPH) fee.