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Branding

Merchants Fleet Rebranding Announcement

Merchants Fleet hosted its 2019 Employee Summit in Hooksett, New Hampshire, where the fleet management company detailed to corporate employees about its recent rebranding, 2018 growth, and future plans for the company.

Verizon Connect Unifies Telematics Platforms

Verizon Connect unifies three leading telematics providers on a single platform that offers a wide range of compelling and ‘future-proof’ solutions, services, and features to commercial fleet customers.

Vehicle Wraps: Eye Candy for Your Brand

Providing thousands of visual impressions — and thumbs-up at stoplights — vehicle wraps are one of the most cost-effective marketing mediums for fleets. But proper design is essential to grab a potential client’s attention in 4 to 6 seconds.

Turning Drivers into Brand Ambassadors

These real-world insights reveal tools to help your drivers further your company's brand values in the field and positively impact client relationships.

Subaru Named Top Automotive Brand by KBB

Subaru has been named the top automotive brand by Kelley Blue Book as having the best perception among buyers, while Ford and Lexus also earned honors among the 2017 Brand Image awards.

Chrysler Brand Marks 90th Anniversary

Fiat Chrysler Automobiles is celebrating the 90th anniversary of the Chrysler nameplate in 2015, a year after CEO Sergio Marchionne rolled it into the FCA US umbrella.

Vehicle Wraps Boost Start-up Fleet’s Business

Featuring a logo that stands out among competitors, this heating and cooling company’s fleet vehicle wraps help promote the brand and drive business — by getting a lot of attention on the road.