
While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.
While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.
Better technology, education, transparency, and a way to show the correlation between price and customer service are needed.
A market controlled by brokered transactions will continue to suffer price pressures and customer service issues.
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