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Vehicle Interiors

Autonomous Vehicles will Create a Radical Paradigm Shift in Vehicle Design

My prediction is that autonomous vehicles will create a paradigm shift in vehicle design, whereby interior design will become the primary brand differentiator in the future. What will drive this paradigm shift is that future autonomous vehicle design will focus primarily on the passenger and not the driver. This will create a tectonic shift in vehicle design with ramifications that will take decades to fully play out.

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