The best way to motivate employees to embrace sustainability initiatives is to link them to either the company’s bottom line or to the driver’s own personal benefits. The danger to corporate green edicts that don’t make this connection is that they sometimes backfire into driver disinterest.
'Fleet Creep' and Vehicle Over-Spec'ing Thwart Green Fleet Initiatives
The larger the vehicle, the greater the emissions. The more vehicles there are in a fleet, the greater the cumulative emissions. In every fleet operation, you will find employees driving larger-than-needed vehicles to fulfill the fleet application.