Toyota Pickup Sales Up First Half of 2023

Toyota Motor North America reported U.S. sales in June 2023 of 195,448 vehicles, up 14.9% on a volume and daily selling rate (DSR) basis versus June 2022. June 2023 sales of electrified vehicles totaled 51,535, representing 26.4% of total monthly sales.

“We continue to focus on customers’ needs with several new and refreshed products in the first half of the year, including the all-new Toyota Crown and the Lexus brand’s first fully electric vehicle, the RZ 450e,” said Jack Hollis, executive vice president, Sales, TMNA. “Our teams are working around the clock to get vehicles into customers’ hands, and they can expect even more exciting and electrified products later this year, including the all-new Grand Highlander, Toyota Tacoma, and a new nameplate from Lexus, the TX.”

For the first half of 2023, TMNA reported U.S. sales of 1,038,520 vehicles, down 0.7% on a volume and DSR basis. The first half of 2023 showed electrified vehicle sales totaling 270,476, representing 26% of total year-to-date sales.

Toyota division posted June sales of 168,680 vehicles, up 14.4% on a volume and DSR basis. For the first half of 2023, Toyota division reported sales of 889,108 vehicles, down 2.8% on a volume and DSR basis.

Overall, June truck sales were up 17.8%; first half of 2023 truck sales were up 1.2%. Pickup truck sales in June were up 9.4%, with sales in the first half of 2023 up 15.4%. Toyota Tacoma saw an increase of 7.5% in the first half of 2023 with Tunda up 34.8% in the first half of 2023.