Ram Launches Ram Professional Division

Ram debuted its new Ram Professional commercial vehicle division with full-service customer mobility and value solutions during the 2024 National Truck and Equipment (NTEA) Work Truck Week show in Indianapolis, Indiana.

Ram Professional, a separate business unit, is what the company called the next-generation in commercial customer vehicle ecosystems that ensures not only best-in-class commercial products but also will serve its customers every step of the way from upfit and conversion needs to electrification and connected services.   

“With Ram Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology, and value to best fit their business needs,” said Ken Kayser, vice president, Ram Professional. “We know our customers depend on us day-in and day-out, and Ram Professional is committed to delivering the best commercial vehicle lineup and serving our customers with the most important tools of their trade.” 

As a key brand within Stellantis Pro One, Ram Professional will play a pivotal role in North America to achieve the company’s Dare Forward 2030 global plan, the company said.

Ram Professional is taking a 360-degree approach to ensure a solution for the business owner centered on seven fundamental pillars: 

• Direct products and vehicle solutions
• Upfit friendliness
• Commercial financing 
• Commercial service support
• Connected services 
• Electrification and charging 
• Mobility 

Serving Small Businesses and Fleets

At the foundation of Ram Professional is a wide range of products designed to meet the needs of small businesses, work truck fleets, and demanding buyers whose commercial vehicles may be his or her company’s lifeblood. Ram Professional offers a vehicle solution for every commercial customer including the new Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty, and Ram Chassis Cab lines. 

Ram Professional – Built to Serve 

Ram Professional will implement new services in phases and is striving to be the number one trusted partner amongst commercial vehicle customers and professionals, the company said.

Ram Professional said it is taking a 360-degree approach to ensure an all-encompassing solution for the business owner that starts with the vehicle and expands into a suite of professional services for the current and evolving professional landscape. 

Direct Products and Vehicle Solutions

Ram Professional delivers what the company called the most capable and diverse vehicles and powertrains in the history of the brand, including traditional internal combustion, diesel, and all-new electric options created to meet the needs of customers.

Ram Professional is highlighted by the 2024 Ram ProMaster which features up to 6,910 pounds of towing capability and a best-in-class 4,680 pounds of payload. The recently announced all-new Ram ProMaster EV offers a targeted range of up to 162 miles in city driving.  The most powerful and most capable pickup in the segment offers a towing capacity of up to 37,090 pounds and a payload capacity of 7,680 pounds

Commercial Service Support

Dedicated Ram BusinessLink dealer network with commercial customer focused maintenance packages and available all-new maintenance contracts such as basic fleet maintenance such as lube and oil, road hazard, and multi-care coverage now available for purchase. Additionally, Ram Professional has expanded full mechanical coverage and 24-hour roadside assistance.

Upfit Friendliness

Ram is well known for being upfitter friendly in the truck market, and Ram dealers work with a network of local upfitters and Ram-approved partners to customize every work truck or van to its customers' needs. 

Commercial Financing

With the announcement of Stellantis Financial, Ram Professional now simplified financing up to 100% of the cost, along with closed-end leasing and commercial lines of credit. 

Connected Services

Designed around three tiers of fleet customer, Ram Professional connected services center around the Ram Connect system powered by the data platform Mobilisights for real-time data and access to more services ranging from entertainment to navigation, safety and security, and more.

Electrification and Charging

With the addition of the new ProMaster EV, professional charging solutions will be offered through the Stellantis Free2Move ecosystem of charging hardware, software, and services to deliver seamless electric vehicle charging and energy management for customers. Further details will be announced.

Mobility

The Ram Professional mobility solution can help commercial customer needs in the short term. Ram Professional will have a full set of options through its Free2move global mobility provider that will offer shared vehicle services to individuals and companies such as vehicle-sharing, vehicle rental, vehicle subscription as well as mobile parking services. Further details will be announced.

New Leadership

Ram Professional has named Jeff Kommor as senior vice president of commercial sales. He will lead fleet, government, and other growing B2B sales opportunities. Kommor previously was head of U.S. sales and has served in various roles with increasing responsibility since joining the organization.  Ram Professional is uniquely positioned for growth, according to the company, as Stellantis expands its commercial vehicle offerings in the region, including the launch of the Ram ProMaster EV and the 2025 Ram 1500.