DAS, Thunder Creek Announce Appointments

Thunder Creek Equipment has a new national accounts manager and DAS Companies has named a new president, who has worked with the company for more than four decads.

Thunder Creek Equipment — Shawna Hayes

Thunder Creek Equipment has named Shawna Hayes as its new national accounts manager. Hayes will focus on serving strategic and national accounts in her new role, as well as support the organization’s sales team in serving dealers and clients nationwide.

Hayes joins Thunder Creek after a successful tenure as the senior technical account representative and OEM business development manager for a major American producer of lubricants, additives, and related components. In that role, she oversaw the continued growth of sales in both revenue and the number of customers. 

“Fuels, lubricants, fluids, and field service are arguably the most important resource for a business who operates capital equipment in harsh, off-road conditions,” says Hayes. “I’m excited to carry that experience and belief into this new role, where we’ll continue to make Thunder Creek the industry’s leading name in uptime and performance.”

Thunder Creek Equipment designs and manufactures fueling and preventative maintenance solutions that are used in a variety of industries including construction, roadbuilding, oil and gas, and utility construction. This includes the original, industry-leading, No-HAZMAT Fuel & Service Trailer (MTT), the Multi-Tank Oil Trailer (MTO), and Service and Lube Trailer (SLT) as well as their medium duty truck upfit counterparts, the No-HAZMAT Fuel & Service Truck Upfit (MTU) and the Service and Lube Truck Upfit (SLU).

“Shawna has a proven and consistent track record of growing revenue in industrial markets, as well as understanding the needs of large-scale, enterprise-level businesses,” says Larry Lea, vice president of sales, Thunder Creek Equipment. “She’s done it through building strong relationships, understanding the unique needs of each business, and showing how the products and services she represents help them achieve efficiencies – a perfect fit for our continued mission here at Thunder Creek.”

DAS Companies — Steve Birli

DAS Companies, a full-service marketing and supply chain portfolio company, has promoted Steve Birli to president.

DAS Companies, a privately held company, designs, imports, and distributes truck and auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort, and connectedness to on-the-go consumers, through a series of channel partnerships.

Birli started as a warehouse associate nearly four decades ago and grew to his most recent position as vice president of sales. The company said Birli has demonstrated unwavering commitment and exceptional expertise throughout his tenure.

“Steve has not only made remarkable strides for our company but also has been a driving force behind our unparalleled success,” said David Abel, founder and CEO at DAS Companies. “This promotion is a long-overdue recognition of Steve’s lifelong dedication and invaluable contributions to our organization as he has embodied our core value of servant leadership.”

With the appointment of Birli as president, the company said it is poised for a bright future marked by innovative leadership and sustained growth.