Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Is Diesel Still a Good Deal?

January 2005, by Terry Flesia

What’s all the fuss with diesel these days? With gas prices lingering in the stratosphere, the public is perking up to the potential of 20 to 40 percent better fuel economy with diesel over gas. With a host of new car models offering cleaner burning diesel engines, manufacturers are successfully steering public perception away from the exhaust-belching image of diesel’s past. We thought it would be time to take another look at diesel engines in work trucks. We turned traditionally anecdotal evidence (namely, diesel engine’s longer life) into hard numbers. We then combined those numbers with fixed and variable costs to come up with a projection of yearly costs between two diesel and gas pickup models. We had to factor in a recent turn of events as well. Diesel prices, traditionally lower than gasoline, have jumped 58.8 cents a gallon from last year compared to 43.5 percent for gas. As of December 2004 diesel prices at the pump were about 15 cents more than gas. Is diesel still the right choice?Loud and Dirty? Diesel Has Cleaned Up Its ActRemember that familiar diesel engine rattle? New diesel engines have advanced fuel injection control systems to provide smoother combustion and hence less rattle. Complex vibration and noise-deadening systems further decrease the familiar sounds associated with earlier diesels.Today’s trucks and buses are eight times cleaner than those built just a dozen years ago. Of the five major emissions from internal combustion engines—carbon monoxide, hydrocarbons, carbon dioxide, particulate matter and nitrogen oxides—diesel emits only small amounts of the first three. Decreasing the amount of particulate matter and nitrogen oxides in diesel emissions is still a major concern.{+PAGEBREAK+}The Cold Start ProblemDiesel engines used to have problems starting in cold weather. These problems arose from the crystallization of wax (all diesel fuel contains wax) at low temperatures that blocked fuel filters and lines. Technology has minimized cold-start problems, says Colin McBean, truck communications manager for Chrysler. Products such as block warmers, grid heaters and glow plugs help to curb diesel engine’s cold-start issues. Leo Klein, owner of Pioneer Construction in Mandan, N.D. has been a diesel owner since the 1970s. Klein says diesel’s reputation for hard starting in cold weather is a thing of the past. “I’ve got a Dodge pickup that I’ve been running all winter on Number 2 diesel with no additives, and it gets about 19 miles a gallon,” he says.Pulling Power Plus Fuel EconomyDiesels aren’t known for rapid acceleration. The heavier crankshaft, pistons and connecting rods in a diesel engine prevent it from spinning as fast as a gas engine, explains Cliff Wheeler, design system engineer at General Motors who works with the company’s diesel program. GM’s Duramax diesel is rated at 3000 RPM compared to 5000 RPM for a gas engine.Yet the diesel engine’s torque output makes it ideal for towing and hauling. The improved fuel economy is a bonus on top. “One customer bought a crew cab diesel truck. He hauls horse trailers to Indiana every other week,” says Rich Savilla, fleet sales manager for Bert Wolfe Ford in Charleston, W.V. “He told me he gets 19 miles per gallon with a loaded horse trailer.”Bill Muller, fleet manager for John Elway Dodge in Englewood, Colo., advises customers who need a truly heavy-duty vehicle to purchase the Cummins engine offered in the Dodge Ram series. “Depending on the weight you’re pulling, a diesel will get 14 to 16 miles per gallon while towing,” Muller estimates. “A gas truck would get 10 miles per gallon.”That Cummins engine has been redeveloped for 2005 trucks. McBean says Chrysler’s new Cummins 610 Turbo Diesel performs very well when hauling a load, offering noticeable power (325 hp) with a small displacement. That engine gives 610 lb foot of torque starting at only 1600 RPM, he says. Muller sold a diesel to a tile layer. “He says that carrying two heavy pallets of tiles in the diesel is like a little country drive,” Muller says. “Since he couldn’t move the weight as fast in his old gas-powered truck, he says that the diesel saves him about one or two days a month. He’s making more money with that truck.”{+PAGEBREAK+}Diesel Engine Durability“I’ve had diesel pickups almost since Chevy came out with them in 1978,” says Klein, owner of Pioneer Construction. “Half of our pickups are diesels.” Even though some of the early diesels had reliability issues, Klein says his experiences have been relatively trouble-free.“I’ve put 75,000 to 85,000 miles a year on some diesels and we’ve never had a major repair,” he says. “We’ve got one old diesel with 300,000 miles on it.”Muller expects a gas-engine truck to last around 200,000 miles, while a Cummins diesel will last 300,000 to 400,000 miles with proper care. McBean from Chrysler concurs. He says a gas engine will achieve 125,000 miles on average before an overhaul is needed, while a diesel engine will go three times that. He says with proper maintenance the Cummins 610 can achieve approximately 350,000 miles before an overhaul. Fleet sales manager Savilla says price is less of an issue for business buyers. “Individuals may complain about the price of a diesel, but companies never do,” he says. “They know what they’re getting—reliability, better gas mileage and longer life. You can’t beat the diesels for durability.” Diesel VersatilityVersatility is another area where the diesel engine shines, says Ken Forbes, a brand manager for trucks at Ford. “Diesels are frequently selected when a company uses power take off (PTO) or auxiliary equipment,” Forbes says. Diesels work well with the long idling times of some equipment powered by the truck’s PTO, or when truck is used in a demanding environment.Be Diligent on MaintenanceAlthough diesels enjoy a well-deserved reputation for toughness and long life, they cannot be maintained just like a gas-powered car or truck. Roger Podoll, owner of Roger’s Repairs in Wautoma, Wis., has more than 20 years of experience with diesel engines, and he advises businesses to be diligent in performing scheduled maintenance.“It’s better to do maintenance a little sooner than expected,” Podoll says. “It’s extremely important to service transmissions. A new Ford transmission will cost $2,000. It’s all electronic.”Choosing the right motor oil is especially important. “Oil gets dirty in diesels sooner,” Podoll says. “You can’t get away with delaying your oil changes like you can in a gas-powered engine.”Coolants are another area where it doesn’t pay to skimp. “If you don’t change your antifreeze, it starts pinging microscopic holes through the cylinder walls, which will go into the engine,” Podoll warned.{+PAGEBREAK+}Doing the MathWe’ve put together a couple of our world-renowned data charts to illustrate the possible total average annual costs of a diesel and a gas engine. Chart 1 compares the average annual cost of a gas- and diesel-powered 2004 3/4-ton Dodge Ram 2500 ST (regular cab) averaging 25,000 miles a year. We ran the gas-powered truck to 100,000 miles and retired it at four years (left column). In the right column we have the same truck equipped with a diesel engine, also averaging 25,000 miles a year. We ran this diesel until 150,000 miles and six years before selling it. We’re going conservative here—remember these engines can go well beyond 300,000 miles. We have pegged the cost of gasoline at $1.96 a gallon and diesel fuel at $2.16 a gallon, the current national average prices as of December 3, 2004. We estimated the fuel economy of the diesel to be 14 miles per gallon compared to 10 mpg for the gas engine. The increased fuel mileage of diesel equates to a little over $1,043 a year in fuel savings.Because the diesel engine requires more frequent maintenance than a gas engine, we have doubled the oil and lube costs of the diesel. We’ve also estimated the mechanical repair cost to be greater on the diesel due to the increased mileage by retirement. We’ve added tire expense for the same reason.On the fixed cost side, by retaining the diesel for 72 months versus the gas-powered pickup for 48 months, we save a little over $525 a year in depreciation.The lease/finance rate is the same on both vehicles. While the total cost is higher on the diesel due to the additional acquisition cost for the diesel engine, we can spread the lease/finance expense over 72 months on the diesel versus 48 months on the gas-powered unit. This equates to a $100 savings a year for the diesel.The bottom-line total average annual cost for the diesel is $10,570 compared to $11,598 for the same gas-powered model—a difference of $1,030. In Chart 2 we analyze a Chevy Silverado 2500. This time we extend the life of the diesel Silverado to 175,000 miles and seven years—still a conservative estimate of engine life. Taking the diesel out to 84 months produces an even greater annual depreciation expense savings—nearly $875 a year compared to the $525 in Chart 1. That same 84-month timeframe also produces an annual lease/finance savings on the diesel of a little over $200 annually.The life of the diesel-powered pickup at 175,000 miles and 84 months equates to an average annual savings of about $1,460 a year on the diesel. Diesel trucks (and cars) cost more than gas-powered trucks. Yet they hold their value better too, according to Automotive Lease Guide. Both diesel models in our examples are worth about $4,000 more after a year than their gas-powered siblings.The Final Deal with DieselFor the company that needs heavy-duty performance—and plans to hang on to a vehicle for the long term, light-duty diesel trucks are still an operational and financially intelligent decision.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

Sam Lee began his automotive career at Chevrolet dealerships in New York and Chicago. In 1948, he organized Lee Fleet Management, Inc., in Chicago, later moving the operation to Cleveland where he purchased a Ford dealership, which became one of the largest fleet and equipment leasing firms in the nation.

Read more


Market Trends

Mike Antich
Upward Pressure on Fleet Costs Threatens to Increase TCO

By Mike Antich
Recently, I conducted a survey of several hundred fleet managers to identify emerging industry trends. One recurrent theme expressed by fleet managers was the concern that fleet costs are starting to experience upward pricing pressures. Here's what they told me.

How to Minimize Unauthorized Use of Corporate Assets

By Mike Antich

View All

Driving Notes

Paul Clinton
2018 Volkswagen Tiguan

By Paul Clinton
The 2018 Volkswagen Tiguan arrives as a longer, beefy compact SUV that it will to sell alongside the existing (now Tiguan Limited) model.

2018 Mercedes-Benz S450

By Chris Brown

View All

Nobody Asked Me, But...

Sherb Brown
Adapting to a Changing Tide

By Sherb Brown
Fleets are often the beta testers of the vehicle market. That shift away from compact sedans we saw in the fleet market a few years ago is playing out in real time in the retail market right now.

Keep Realistic Fleet Expectations

By Sherb Brown

View All

Auto Focus

Chris Brown
Trends Moving the Truck Market

By Chris Brown
Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

By Chris Brown

View All


Up Next

More From The World's Largest Fleet Publisher