February 22, 2008
Safelite AutoGlass Enters Into Multi-Year Sponsorship Agreement
COLUMBUS, OHIO – Safelite AutoGlass has entered into a three-year agreement with the NASCAR Performance Network to become the exclusive provider of auto glass replacement and repair. This partnership delivers immediate business leads through the sport’s flagship Web site, NASCAR.COM, as well as opportunities for marketing and cross-promoting the Belron US family of brands. The NASCAR Performance Network page within NASCAR.COM has 110,000 visitors per month, and the racing organization spends more than $15 million annually promoting the site.
In addition to driving Web traffic for online scheduling of auto glass replacement and repair services, the NASCAR Performance Network partnership includes rights to NASCAR Performance Network identification. All Belron U.S. brands, including Auto Glass Specialists, Elite Auto Glass, and Safelite AutoGlass will have the rights to use the NASCAR Performance Network and NASCAR Performance Network Member logos in their marketing and advertising activities, as well as on vehicles, uniforms, and facility identification.