June 27, 2012

J.D. Power’s Initial Quality Study Shows Year-Over-Year Auto Quality Gains

J.D. Power released its 2012 U.S. Initial Quality Study (IQS), which showed an overall quality improvement of 5 problems per 100 vehicles (PP100) to an average of 102 PP100 in 2012, which is an improvement of 5% from 2011.

The study ranked 34 brands ranked in the 2012 IQS. Out of that number, 26 improved from 2011, five have declined, one scored the same as in 2011, and two weren’t included in the 2011 study. Out of the 185 models ranked in the 2012 and 2011 IQS, 65% showed improvement. Also, the average quality of all-new or redesigned models improved 12% when compared with 2011. Out of that number, 11 all-new or redesigned models performed better than their segment average.

In terms of which areas showed improvement, the report said there are year-over-year gains in most initial quality areas, but audio, entertainment and navigation problems increased 8% from 2011, and since 2006, problems in this category have increased 45%, while other categories have improved by 24% on average. The report said these issues are partially due to adding new technology to these systems.

"Until recently, this type of sophisticated technology was found primarily on high-end models" said David Sargent, VP of global automotive at J.D. Power and Associates. "However, over the past few years it has rapidly found its way into the automotive mainstream. For example, in 2012, more than 80 percent of owners indicate that their new vehicle has some form of hands-free technology."

The report found that the number of owner-reported problems with factory-installed hands-free communication devices has increased 137% during the past four years, and that hands-free devices not recognizing commands is the most-often-reported problem.

For the specific brands, Lexus ranked highest, averaging 73 PP100. Cadillac, at a PP100 score of 80, and Honda, at 83 PP100, were also in the top five. Ford and Lexus each received three awards out of 21 model-level segment awards. Ford earned awards for the Expedition, Mustang and Taurus, and Lexus for the ES 350, LS and RX. Toyota received two awards for the Corolla and Yaris; Infiniti received two awards for the EX-Series and M-Series; and Nissan received two awards for the Frontier and Quest. Other vehicles that received awards include the the Buick Enclave; Cadillac Escalade; Chevrolet Malibu; GMC Sierra LD; Honda CR-V; Kia Soul; Mazda MX-5 Miata and Volvo C70.