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DaimlerChrysler Schedules Comeback of Luxury Maybach Line for Fall 2002

August 21, 2001

DaimlerChrysler AG said Aug. 20 it will start production of its exclusive Maybach limousines in the fall of next year, with up to 1,500 cars being built annually.DaimlerChrysler said the cars will be produced at the main Mercedes plant in Sindelfingen, Germany, where it plans to build a Maybach service center later this year.When full-scale production begins, DaimlerChrysler said it would produce between 1,000 and 1,500 Maybach cars annually, with a maximum production of seven cars per day.The automaker announced in 1998 plans to produce the Maybach, reviving the name of a pre-World War II brand. The cars will be tailored to individual customers' specifications."Based on state-of-the-art Mercedes technology, the vehicles will set new standards in the world of premium cars," said DaimlerChrysler board member Juergen Hubbert.The reintroduction comes as DaimlerChrysler's competitors explore the market for top-of-the-range vehicles. Volkswagen AG is building up Bentley and has shown off new versions of the Bugatti, while Ford Motor Co. has strengthened its Aston Martin division.
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