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Castrol North America Teams With Kelley Blue Book

June 4, 2002

Castrol North America announced June 4an agreement in which Castrol GTX High Mileage will become the exclusive motoroil sponsor of Kelley Blue Book's, an online source ofautomotive information for vehicle owners, buyers and sellers. according to the company, Castrol GTXHigh Mileage is a premium motor oil specifically engineered to help vehicleswith more than 75,000 miles reduce oil burn-off, engine wear and depositformation. As part of the agreement, Castrol says it will provide content's Tools, Tips and Advice department, co-sponsor an online sweepstakesand include in Castrol's racing and product e-mail promotions.Additionally, banner ads for Castrol GTX High Mileage will be featured on "Our partnership with Kelley Blue Book takes Castrol's online marketingefforts for Castrol GTX High Mileage to a new level of sophistication andeffectiveness on a site that delivers the core customer for our new motoroil," said Bruce Firkins, vice president of consumer marketing for CastrolNorth America. "With this comprehensive sponsorship, we are supporting banneradvertising with integrated content to demonstrate Castrol's expertise inhigh-mileage engine maintenance." "Vehicle owners, buyers and sellers rely on because it offersindependent information of real value to those in the marketplace for cars,"said Stephen Henson, vice president of Marketing and Business Development,Kelley Blue Book. "We believe the additional services provided throughpartnerships with leading brands, such as Castrol GTX High Mileage, add to thevalue of our site's information." The one-year partnership launches with banner advertising and sponsorshipof the Tools, Tips & Advice sponsorship in June. About Kelley Blue Book

Based in Irvine, Calif., Kelley Blue Book is a resource for car-buying researchand information. The company is currently celebrating its 75th anniversary.Its website,, is the number one automotive information sitein the nation, according to Nielson//NetRatings. About Castrol North America

Castrol markets automotive product brandssuch as Castrol GTX, Castrol Syntec and Castrol Super Clean. Castrol NorthAmerica markets its lubricants and services to lube operators, automotiveservice providers and select retailers in North America. Castrol offers retailer and installer support under one unitedglobal brand. Call 1-888-CASTROL or visit for more information. Castrol North America encourages consumers toproperly dispose of used motor oil. For oil recycling information, pleasevisit

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