Telcontar's Traffic Manager Product Enables
Navigation and Location-Based Applications
Telcontar announced August 19 Traffic Manager, a new product that, according to the company, integrates real-time traffic flow and incident informationwith existing applications and location-based services. Telecontar claims that by usingTraffic Manager with Telcontar's Drill Down Server software platform,location-based service providers will be able to addtraffic capabilities to their applications. They say this will enable such newoperations as the automatic rerouting of vehicles around traffic jams,the visual display of traffic conditions, the integration of real-timetraffic with vehicle navigation systems, and the creation of newtraffic applications for wireless cell and PDA users. Early customersof the Traffic Manager include Pharos, Inc. and a global 3G mobilenetwork operator. "The average commuter in the United States and Europe spendsalmost 50 percent of their commute stuck in traffic," said Eric Carlson,president and CEO of Telcontar. "Many large city drivers spend evenmore, and the business costs of traffic for professionals such as taxior delivery drivers nationwide may very well be measured in billionsof dollars per year. The current radio traffic bulletins helpsomewhat, but they are not specific or timely enough to be trulyuseful. There's a clear need for location-based service providers toarm their clients with the ability to avoid traffic problems on theroad and get to their intended destination in a timely manner." Jeff Curtis, executive vice-president of Pharos Inc., agrees. "In response to building customerdemand, Pharos is committed to adding new traffic capabilities to ourhandheld navigation products as well as developing new trafficoriented location-based services. We believe that traffic informationservices will emerge as a complete LBS market segment in the nearfuture." "Traffic Manager has the ability to support multiple traffic datafeeds. This is crucial because no one vendor today has trafficinformation for the entire United States or European markets," saidDavid Wood, senior vice president of marketing for Telcontar. "Byusing Traffic Manager and the Drill Down Server, LBS suppliers will beable to address more geographic markets than they could reachotherwise, and they have the freedom to pick their data feed vendorsor even change suppliers if required." Traffic Manager will ship later this month and will be availablein the United States for use with Tele Atlas/Smartroute andTrafficCast traffic data. Coverage for traffic incidents andconstruction is supported for more than 100 cities, including NewYork, Chicago, Dallas/Fort Worth and the San Francisco Bay Area.Flow-based traffic coverage is provided for more than 20 citiesincluding Atlanta, Los Angeles, Seattle, and San Francisco Bay Area.Future releases of Traffic Manager will support European traffic feedsand additional US-based traffic feeds, according to the company. About Telcontar Telcontar is the provider of the software platform forlocation-based services. Telcontar's clients use its Drill DownServer to offer their own customers such services as drivingdirections, real-time traffic information, and maps. The company'sservices are also used by emergency response call centers as well asfor fleet tracking and dispatch. The company says it specializes inintegrating digital maps with content drawn from multiple sources.Telcontar is privately held and headquartered in San Jose, Calif. withfield offices in Los Angeles, Houston, and the United Kingdom.