Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Detroit Price War Seen Targeting Trucks, SUVs

December 5, 2002

Detroit's automakers, already caught in a brutal battle of incentives and pricing, may have to offer even greater spiffs to buyers of sport utility vehicles and pickups heading into next year as they try to boost sales in a weakermarket, according to a Reuters report.General Motors Corp. and Ford Motor Co. have both announced higher truck production targets in North America for next year's first quarter, despite forecasts for falling industry sales and more competition from foreign automakers.Inevitably, the world's two largest automakers will either have to cut production early next year or, more likely, increase already high consumer incentives as they battle to boost their share of the U.S. market, analysts said, according to Reuters.
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