Ford Agrees to Pay $51.5 Million to Settle State Lawsuit Over SUV Ads
The Detroit News has reported that Ford Motor Company has agreed to pay $51.5 million to settle lawsuits by all 50 US states that claimed the vehicle manufacturer's advertisements for Explorers and other sport utilities failed to warn consumers about rollover dangers. The newspaper, citing those familiar with the agreement, said the settlement being announced would include a promise by Ford to share safety technology with the federal government and add stronger language to SUV commercials.The Detroit News said future Ford SUV commercials depicting high-risk driving will include a disclaimer that reads: “Professional driver. Closed course. Do not attempt." The Detroit News said the award would be shared by the 50 US states plus Washington D.C., the Virgin Islands and Puerto Rico.