DaimlerChrysler officially started the SAE 2003World Congress with opening remarks from Richard O. Schaum, executive vicepresident, Chrysler Group Product Development and Quality, and generalchairperson for the SAE 2003 World Congress, and will conclude this year'sevent with Dr. Dieter Zetsche, president and chief executive officer,Chrysler Group, as the Principal Speaker at the Annual Banquet.According to the company, Schaum's speech Monday, March 3, launched the event with optimism andenthusiasm. "This week is the beginning of a very exciting week of theautomotive engineering industry," said Schaum in his address to fellowautomotive engineers and members of the press.Working together, Schaum and SAE developed and implemented programs toimprove participation in the SAE World Congress, says the company. "As General Chairperson, Ihave attempted to build a coalition of OEM's and top-tier suppliers toestablish this event as the premiere automotive engineering event in theworld," said Schaum.A component in this year's planning and development is the creation of aTechnology Theater that will be the setting for panel discussions on topicsthe automotive industry are currently facing. Chrysler Group executives aremoderating or are panelists in five of the 17 sessions during the event.The Technology Theater sessions are organized under the five distincttechnology topics for the event: Advanced Electronics, AdvancedPropulsion/Powertrain, Environment/Emissions, Lightweight Materials andSafety/Testing.In exhibit hall, DaimlerChrysler is displaying advanced-technology vehiclesand a timeline of technology firsts for the Chrysler Group. A variety ofthe company's efforts to reduce environmental impact and dependency on oilwill be shown. The theme of the display is "A New Era of Technology," andthe customer-relevant technology and innovation on display demonstrate thecompany's commitment to improving automobiles and the industry, says the company.