Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Kenworth Increases Build Rate For Its Medium Duty T300

March 3, 2003

Kenworth has announced it will increase the build rate for its medium duty T300."Kenworth's T300 continues to grow in popularity in the marketplace, andwe've upped our build rate to keep pace with demand," said Mike Parrish,Kenworth's medium duty product marketing manager. "Last year we grew ourT300 sales by over 35 percent which is particularly noteworthy since industry-wide,medium duty truck sales were off 20% from the year before."Parrish's remarks came during Kenworth's T300 Chassis Update Seminar Sundayat The Work Truck Show in Atlanta. The show was sponsored by the NationalTruck Equipment Association (NTEA). According to Parrish, customer buying decisions are becoming more focusedwhich bodes well for Kenworth. "In tough economic times, you can't affordto make a mistake with capital expenditures," he said. "Customers arefocusing on buying value and that is our strength. Since buyers of mediumduty trucks typically keep them for 10-plus years, life-cycle costing iscritical and customers are realizing that they can achieve better overallvalue with the Kenworth T300." "We'reseeing the use of more aluminum by body builders," explained Parrish. "Inthis market, where the body represents a large chunk of the overall cost ofthe vehicle, it's important to have continuity between the truck and body.Since our cabs are made of aluminum, we're a great match with long-lastingaluminum bodies. Often, bodies will outlast the cab and chassis. But witha Kenworth, longevity of the product is what separates us from ourcompetitors." "Our T300 was developed with the heritage of our Class 8 vehicles - so it'srobust and durable," continued Parrish. "We offer a multitude of options -like Cat and Cummins engines and different drive-train components - to finetune our vehicles to our customer's application. The end result is weproduce a truck that has the structural integrity to perform just as well inyear 10 as it does in its first year of operation.""Spurring the growth has been our hydraulic brake package," confirmedParrish. "And, we've recently improved our option package by adding airaccessories. With this, trucks spec'ed with hydraulic brakes can alsofeature air seats and air rear suspensions for a softer, cargo friendlyride. Coupled with the T300's light footprint and 50-degree wheel cut, it'sa great universal truck for inner-city deliveries."Kenworth Truck Company, a division of PACCAR Inc, is a manufacturerof heavy and medium duty trucks. Kenworth's Internet home page is atwww.kenworth.com.
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