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Chrysler Group Revs Up Consumers with National Art of Driving Tour

April 29, 2003

According to DaimlerChrysler, consumers across the nation will have anopportunity to not only enjoy, but also drive the finer things in lifeduring the Chrysler Art of Driving national tour kicking off May 3-4 at thehistoric Lyndhurst Castle outside of New York City. The tour will visit 11cities through the end of July, including stops in Detroit, Washington,D.C., Miami, Chicago, Los Angeles, and San Francisco. The events will beopen to the public free of charge on Saturdays and Sundays.The company says event-goers will be able to drive the Chrysler brand's most recentmasterpieces -- the 2004 Chrysler Crossfire and Chrysler Pacifica -- aswell as other Chrysler vehicles, on two specially designed tracks.Chrysler experts will be available to provide helpful safety and drivingtips.Beyond driving, the events will feature cooking demonstrations withaward-winning chefs, golf swing analysis, cigar rolling, wine and foodtasting, golf club fittings and spa services."Art of Driving reaches out to current Chrysler owners, as well aspotential customers, allowing them to truly experience the Chrysler brand,"said Tom Marinelli, vice president, Chrysler Marketing."At Chrysler, we understand that considering a vehicle is a lifestylechoice for Chrysler owners. This tour puts consumers in the driver's seatoutside of a sales environment, giving them the opportunity to enjoy arange of upscale activities and vehicles that symbolize their good taste,"he said.The events will consist of 40 Chrysler vehicles and more than a dozen tentssponsored by leading magazines such as Food & Wine, GQ, Wired, W, HouseBeautiful, Harper's Bazaar and Esquire.Additionally, attendees will receive free gifts and can register to win anumber of sweepstakes and prizes, including tickets to see Celine Dion'sLas Vegas show, "A New Day," and an Infinity® home audio system.Hours for Art of Driving will be 10 a.m. - 7 p.m. on Saturday, and 9 a.m. -6 p.m. on Sunday. Drivers must be 18 years or older with a valid driver'slicense to participate in ride-and-drive activities.Activity tents on the Art of Driving tour will include: "Grape & Grain," sponsored by Food & Wine magazine, features cooking demonstrations by one of Food & Wine's Best New Chef contest winners, tips from a Food & Wine editor and complimentary food and beverages. "Body & Blend," sponsored by GQ magazine, features the art and science of cigar rolling with complimentary demonstrations and cigars. "Live & Breathe," a spa tent sponsored by W magazine, features neck and shoulder massages and a refreshing juice bar. "Long & Short," sponsored by Travel & Leisure Golf magazine, features video golf swing analyzers, custom-built putting green, golf club fittings and an appearance by a Callaway professional golfer. "Act & Direct," sponsored by Wired magazine and Sony offers guests the chance to star in a Wired cover shoot and features Sony Gran Tourismo Game. "Form & Function," sponsored by House Beautiful and Esquire magazines, features designs and fashions from all areas of the world of style.For more information, please call 1.888.639.6366 or visit the Chryslerbrand website at for registrationinformation. A complete list of tour dates and cities will be announcedseparately.
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