Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Yokohama Continues Fuel Price Buster Program

May 7, 2003

When Yokohama Tire Corporation launched its "Fuel Price Buster" program on April 1, the plan was to continue the program until diesel fuel prices dropped below $1.50 per gallon on a national average. Even with current reports from the Energy Information Administration's Retail On-Highway Diesel Prices Report indicating that prices are hovering around that benchmark, Yokohama says it is committed to continuing the program through June. The Fuel Price Buster initiative rolls back prices by at least 10 percent on Yokohama's most fuel-efficient commercial tires. "This is one more way we can provide support to our customers," said John Cooney, director of commercial sales for Yokohama. "In these constantly changing economic times, the Fuel Price Buster program is the right thing to do – for our customers and for Yokohama. This is a pro-active way to provide national accounts – our partners in business – the tools they need to be profitable and successful."According to the company, the Fuel Price Buster program, which Yokohama will re-evaluate at the end of June, offers a true discount – no coupons, no rebates or credits – just an immediate across the board discount to all Yokohama national accounts. The products included in the program are the BEST Yokohama has to offer – the RY637, the RY587 and the TY527. The Maintenance Saving Concept (MSC) commercial tire line rises to the top when it comes to reducing the overall operating costs of a fleet. Yokohama Tire Corporation manufactures, markets and distributes a complete line of products for high performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications For more information please visit www.yokohamatire.com or call (800) 423-4544.
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