Autobytel Inc. announced that its vehicle data division, Automotive Information Center(AIC), launched its leading multi-brand vehicle data andcross-comparison tool, AutoComparitor™, on Mitsubishi MotorSales of Canada Inc.’s (MMSCAN) bi-lingual consumer websiteat www.mitsubishicars.ca
. Currently used by the majority ofauto manufacturers in the U.S. market, Mitsubishi Motorsbecomes the first automaker to offer AIC’s leading researchtools and data to Canadian vehicle buyers.According to the company, utilizing the AIC cross-comparison solution, Canadianshoppers can now equip a Mitsubishi Motors model, click abutton, and compare price, features,specifications, safety, and fuel-efficiency with competitormodels. The AIC tool also automatically spells outMitsubishi Motor’s advantages through a clear and objectivefeature-by-feature detailed comparison."AutoComparitor makes it easy for shoppers to quicklyevaluate models across brands and find the car that bestfits their needs in the categories that are most importantto them," said Autobytel Executive Vice President and ChiefMarketing Officer Andrew Donchak. "We’re excited to offerthis convenience to Canadian Mitsubishi Motors shoppers asthey make informed car-buying decisions atwww.mitsubishicars.ca."The company says the AIC/Mitsubishi tools are powered by AIC’s comprehensiveautomotive data platform, recently expanded to include theCanadian auto market. This enhanced data now supports fulltext descriptions of all standard and optional equipment,plus pricing and up to 500 points of data for virtuallyevery new car, SUV, van, light duty truck and cargo van soldin Canada. AIC’s North American platform measures vehiclespecifications according to the metric system, and theinformation is available in both English and French."Our customers are key to our business and we incorporateinnovative, informative and easy-to-use tools to help themunderstand the benefits of our vehicles," said VicePresident Sales and Marketing, MMSCAN, Ken Konieczka."Sixty-five per cent of Canadian consumers obtain vehicleproduct and pricing information online and with AIC’s toolwe provide research where customers look for it."AIC has also announced that Mitsubishi Motors will alsocontinue to feature the AutoComparitorTM on its U.S. site,and that Mitsubishi Motors analysts and product plannerswill continue to utilize AIC’s AutoSite Pro™ competitiveanalysis tool as a research tool to conduct custom, complexvehicle option analyses across all current makes and models.About Autobytel Inc.
Autobytel Inc., an Internet automotivemarketing services company, helps retailers sell cars andmanufacturers build brands through marketing, advertisingand CRM (customer relationship management) tools andprograms. The company owns and operates the automotivewebsites Autobytel.com, Autoweb.com, Carsmart.com andAutoSite.com, as well as AIC (Automotive InformationCenter), a provider of automotive marketing data andtechnology. About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsiblefor all of the North American operations of MitsubishiMotors Corporation. As a single company consolidated onJanuary 1, 2003, MMNA and its subsidiaries manufacture,distribute, finance and market Mitsubishi brand coupes,convertibles, sedans and sport utility vehicles through anetwork of nearly 700 dealers in the United States, Canada,Mexico and the Caribbean. Mitsubishi Motors sold its firstvehicle in the U.S. in 1981, and began building cars in 1988at its manufacturing facility in Normal, Ill.