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American Honda Posts All-Time Record Sales in August

September 3, 2003

American Honda Motor Co. Inc., set a new all-time record for sales in any month, delivering 147,253 cars and light trucks in the month of August, besting the previous record of 137,273 set in August of last year by nearly 10,000 vehicles.American Honda year-to-date sales rose 12.4 percent to 944,719 through August on the strength of Honda passenger vehicles and growing light truck sales. “What’s most important is that we’ve broken our sales records with practically no incentive spending,” said Dick Colliver, executive vice president of American Honda Motor Co., Inc. “This clearly demonstrates that our focus on the brand, the products and the customer – not the deal – is resonating with consumers.”Honda DivisionRecord Honda Division sales of 131,049 were driven by best-ever light truck sales of 46,659, up 31.6 percent for the month, along with record sales of Accord, up 5.5 percent to 49,098; and Odyssey, rising 12 percent to 15,998 for the month.In addition, the all-new Honda Element continued to build momentum with sales of 6,835 units, the second best month since its December 2002 launch.Honda Division sales for the year through August are up 14.8 percent to 831,365.Honda also continued its leadership in sales of hybrid vehicles in August. The Civic Hybrid had its second best month ever with sales of 2,296 units with year-to-date sales of 15,316 units, making Civic Hybrid the industry-wide hybrid sales leader for 2003. Sales of Honda’s hybrid vehicles, the Civic Hybrid and Insight, totaled 16,297 year-to-date.Acura DivisionLed by the MDX luxury SUV and newly introduced TSX sports coupe, Acura sold 16,204 units in August, an increase of 2.9 percent from last year. The Acura MDX posted sales of 4,964 this past month, surpassing last August’s record by 11 percent.Acura Division year-to-date sales total 113,354 vehicles through the end of August.
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