Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Pharos and Tele Atlas Unveil Fully-Integrated Turn-By-Turn Map Data with Real-Time Traffic Solution

January 9, 2004

Pharos Science & Applications Inc., a provider of portable navigation and location-based services for mobile devices, and Tele Atlas, a worldwide provider of digital map data and dynamic location content, on Jan. 9 introduced what the companies called "the first commercially available application and service that leverages Tele Atlas' highly accurate turn-by-turn map data integrated with its real-time traffic solution."Tele Atlas' said its traffic delivery solution links nearly 350,000 traffic reporting locations to its turn-by-turn map database to enable more precise traffic incident and flow representation required for dynamic rerouting. By building its application with Tele Atlas' data and dynamic content, Pharos said it can provide customers a solution that will help them avoid traffic situations while en route and will deliver more accurate estimates of travel times based on dynamic traffic conditions.Ostia Smart Navigator has been awarded "Best of Innovations" in the Software/Embedded Technologies category at the International CES 2004."Pharos and Tele Atlas have a long-standing relationship and have been committed to collaborating to bring consumers relevant solutions that facilitate their navigation experiences," said Richard F. Pearlman, vice president of navigation and telematics for Tele Atlas in North America. "We applaud Pharos for its innovation and for leading the industry with a new generation of navigation offerings and location-based services.""Tele Atlas is a recognized leader in the industry and has supported Pharos with its map data needs from the beginning," said James Oyang Ph.D., president of Pharos. "The launch of this application that directly links Tele Atlas map data and dynamic content marks another major milestone in the collaborative efforts of our two companies."About Tele AtlasFounded in 1984, Tele Atlas is a worldwide provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions.Tele Atlas' database is a reproduction of today's street network, enabling turn-by-turn route guidance on virtually all European and North American roads.For more information, visit PharosPharos Science & Applications, Inc. is a provider of portable GPS navigation and location-based services for a variety of markets.Pharos is a charter member of Microsoft's Mobility Partner Advisory Council, a member of ITS America and CTIA.Pharos' products are sold through a network of national retail locations and online stores including CompUSA, Fry's Electronics, Dell, Toshiba, Amazon, SkyMall, MobilePlanet, and others.For more information, visit
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