DaimlerChrysler has developed a focused campaign on educating fleets on the attributes of the Dodge Magnum's product safety, functional utility, value and styling. A direct mail piece will be sent to all fleet managers encouraging them to learn more about the vehicle by directing them to a special fleet website. The website takes the user through a learning process on the vehicle's attributes. At the conclusion applicants are eligible for a free gift. To learn more about the Dodge Magnum's attributes go to: http://magnum.fleet.chrysler.com.