Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

New-Car Buyers Want Safety Features, Report Says

October 28, 2004

Technologies that focus on safety are the among most desired features new-vehicle buyers would like to see on their next vehicles, particularly by women, according to the J.D. Power and Associates 2004 Feature Contenting Report released Tuesday.The study, now in its ninth year, explores the features new-vehicle buyers currently have on their vehicles, what features they would like to have on their next vehicle, and the price they are willing to pay for those features. The study examines 50 features that are divided into "traditional" and "emerging" categories.Side impact and “smart” air bags, which use sensors to inflate the air bag based on the size of the occupant, generate the most demand from consumers among emerging features included in the study. The number of buyers exhibiting a strong interest in having side-impact air bags on their next vehicles has increased 9 percentage points since 2000 to 81 percent in 2004. Interest is also very high for other safety features such as stability control, electronic traction control and brake assist.Among traditional features, anti-lock brakes continue to have the highest penetration and desirability of all the traditional features included in the report. Eighty-six percent of owners state that their new vehicle has anti-lock brakes, and 93 percent want it on their next vehicle.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

The term used in some European countries, e.g., Spain, for closed end leases, which ordinarily include the lessor assuming responsibility for maintenance and tire costs in addition to residual value risk.

Read more

Up Next

More From The World's Largest Fleet Publisher