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Chrysler 300 Leads ‘Best Buzz' List

January 27, 2005

According to AutoVIBES, a monthly study from online automotive research leaders Harris Interactive and Kelley Blue Book Marketing Research which tracks the launch of new nameplates, Domestic vehicle manufacturers were successful in creating 'buzz' around their new vehicle launches during 2004, according to an analysis by Auto Vibes, Harris Interactive and Kelley Blue Book Marketing Research. Six vehicles on the AutoVIBES "2004 Best Buzz" list are from Detroit. Chrysler claimed the top two slots on the 2004 list with the Chrysler 300 reigning in at No. 1 and the Dodge Magnum grabbing a very close No. 2. Additional domestic vehicles making the "2004 Best Buzz" list come from the GM lineup including the Pontiac GTO, Chevrolet Colorado, Chevrolet Equinox and Cadillac SRX.AutoVIBES tracks buzz, which is calculated based on in-market vehicle buyers' reactions and awareness to new nameplates entering the marketplace, three to six months prior to the vehicle arriving at dealerships through nine months of vehicle sales. AutoVIBES 2004 "Best Buzz List" 1. Chrysler 300 6. Chevrolet Colorado 2. Dodge Magnum 7. BMW X-3 3. BMW 6-Series 8. Chevrolet Equinox 4. Nissan Titan 9. Mazda 3 5. Pontiac GTO 10. Cadillac SRX
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