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StarTrak Announces Launch of New ReeferTrak Sentry Product Line

October 20, 2006 - Press Release

StarTrak Systems, a leading provider ofadvanced wireless asset management systems for monitoring and control of cold chainassets for the freight transportation industries, announced today the launch of itsReeferTrak Sentry product line with production deliveries beginning this month.ReeferTrak Sentry offers users two-way monitoring and control communications at asubstantial cost savings. Sentry utilizes a much lower cost cellular-based wirelesscommunications platform that gives users two-way communications with theirrefrigerated truck and trailer fleets through a direct interface with the refrigeration unit(“reefer”) manufacturers’ microprocessors. The lower cost of both the communicatorhardware and the subscription data service makes ReeferTrak functionality available toa much larger market segment than the company’s flagship “Commander” satellitebasedsolution. Combined with the availability of ReeferTrak Commander and Scout(radio-frequency) solutions, Sentry allows StarTrak to provide monitoring and controlservices for virtually every reefer operator in the North American market. StarTrak nowhas a complete product offering for the refrigerated over-the-road trailer, fooddistribution, grocery/dairy, life sciences, intermodal and rail markets by interfacing tomore than a dozen types of single and multi-temp reefer configurations from bothoriginal equipment manufacturers.Jerry Neuner, StarTrak’s Director of Sales & Marketing, said, “ReeferTrak Sentryprovides broad coverage for long haul and regional refrigerated carriers that desirereefer set point temperature alarm notifications, reefer operating conditions, fuel levels,logistics and remote control of temperature and operating conditions through a wirelesssystem fully integrated with the refrigeration unit’s microprocessor. Sentry will addresscritical needs in the largest segments of the refrigerated transport industry including theover-the-road for-hire and private fleets. It provides and enhances similar capabilitiescontained in StarTrak’s satellite solution but at 60% of the system cost.”Sentry provides users critical trailer and reefer information throughout the shipmentlifecycle. Like all ReeferTrak products, Sentry allows for data integration with freightdispatch systems giving customers the ability to remotely monitor and control shipmentsfrom their central operations facility. With Sentry, customers can assure themselves thattemperatures are set properly at the beginning of the shipment cycle and properlymaintained while en-route and accurately measure dwell time and fuel usage oncetrailers arrive at their customers’ destinations. The resulting savings in logisticsoperations, quality of shipment, fuel and maintenance are substantial for reeferoperators.According to Tim Slifkin, StarTrak’s CEO, “StarTrak is in an exciting position becausethe largest part of the cold-chain market has been waiting for a cellular solution withcommand capability with the right functionality, and the right price point. WithReeferTrak Sentry, StarTrak has enhanced its advanced reefer monitoring controlapplication with newly available equipment technology that exceeds marketexpectations. A version of ReeferTrak is now available to satisfy every reefer operator inNorth America, a market comprising approximately 450,000 refrigerated trailers, trucks,and railcars.”About StarTrak Systems
StarTrak Systems, a subsidiary of Alanco Technologies, is a leading provider of GPStracking and wireless asset management services to the transportation industry and thedominant provider of tracking, monitoring and control services to the refrigerated or“Reefer” segment of the transportation marketplace. StarTrak products increaseefficiency and reduce costs of the refrigerated supply chain through the wirelessmonitoring and control of critical Reefer data, including GPS location, cargotemperatures and Reefer fuel levels. StarTrak offers complete integrated solutions fortracking, monitoring and controlling refrigerated trailers, trucks, railcars, and containers.Additional information is available at Alanco Technologies
Alanco Technologies Inc. (NASDAQ: ALAN), headquartered in Scottsdale, Arizona, is arapidly growing provider of wireless tracking and asset management solutions throughits StarTrak Systems and Alanco/TSI PRISM subsidiaries. Corporate
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