Dodge Wins New Product Innovation at Work Truck Show
The results are in and Dodge (Auburn Hills, MI) is the winner of the Editors’ Choice Award for New Product Innovation. Ballots of editors who attended the 43rd Annual National Truck Equipment Association (NTEA) Convention, March 6–9, and The Work Truck Show 2007, March 7–9, in Indianapolis, IN, determined the winner.The award recognizes the best new product or product innovation among exhibiting companies participating in the New Product Spotlight and New Product Media Guide programs. Both programs are multi-media opportunities for exhibiting firms to highlight their new products to attendees and to the media. Members of the trade media were invited to cast a vote, with the exhibitor receiving the highest number of votes declared the winner.Dodge won for its family of commercial vehicles, which includes: the 2008 Dodge Ram 4500 and 5500 Chassis Cabs and the Dodge Sprinter. “We built the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs for heavy-duty chassis cab buyers who want a powerful, capable and versatile commercial-quality vehicle,” said George Murphy, senior vice president — Global Brand Marketing, Chrysler Group.The Work Truck Show 2008 will be held Feb. 26–28 at the Georgia World Congress Center in Atlanta, GA. The show will be held in conjunction with the 44th Annual NTEA Convention Feb. 25–28.