Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Imports Top Retained Value List

August 8, 2007

Foreign brands top the list of retained values, according to Power Information Network, a division of J.D. Power & Associates.

The top three brands by retained value are the Scion at 69.8 percent, Honda at 68 percent and Mini at 66.8 percent, according to PIN.

The industry average was 58.7 percent.

PIN also analyzed which brands showed the highest rates of retained-value improvement and found some overlap with nameplates that made the top 10 list.

General Motors made the most-improved list as well. "GM's efforts to improve retained values by reducing incentives and fleet sales are paying off."

Brands with the highest retained value:

1. Scion, 69.8 percent
2. Honda, 68 percent
3. Mini, 66.8 percent
4. Acura, 65.8 percent
5. Toyota, 65.7 percent
6. Lexus, 64 percent
7. Subaru, 63.9 percent
8. Hummer, 63 percent
9. Nissan, 62.4 percent
10. BMW 61.2 percent

Nameplates with the most retained-value improvement from the same time last year:

1. Isuzu: up 6.90 percent to 56.9 percent
2. Acura: up 4.41 percent to 65.8 percent
3. Dodge: up 4.41 percent to 56.8 percent
4. Hummer: up 3.75 percent to 63 percent
5. Saturn: up 3.23 percent to 57.6 percent
6. GMC: up 2.39 percent to 59 percent
7. Chevrolet: up 2.35 percent to 58.2 percent
8. Ford: up 1.79 percent to 57.6 percent
9. Lexus: up 1.44 percent to 64 percent
10. Infiniti: up 0.83 percent to 60.9 percent

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