Q. I’ve been directed to create a fleet safety policy. Where do I even start?
A. There are a number of steps you can take to create an effective, driver-oriented fleet safety policy that will cut risk, save collision costs, and increase productivity.
Here’s how to do it:
• Make sure that there’s top-down commitment to safety: Without the support of senior leadership, there’s little hope that a safety policy will be taken seriously by rank-and-file employees. It’ll be considered nothing more than lip service.
• Bring in outside help: A specialist fleet safety provider, such as CEI, can be a key expert and ally in helping you create a program that gains support of leadership and resonates with drivers.
• Make policies people-centered: Make sure the policy doesn’t come at the expense of the driver’s well-being.
• Make policies clear: Policies must be communicated effectively — and it must be clear how the policy is in the driver’s best interest. A highly punitive policy will not only fail to get driver buy in, but will likely increase turnover — affecting the bottom line.
• Treat the safety policy as a living document: A safety policy should never be considered a one-and-done activity. Instead, it should be revisited regularly and updated when necessary, with a particular focus on motivating drivers and holding them accountable for reckless behavior.