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Fleet FAQ? Telematics & Fleet Tracking

Q. I’m really interested in the potential of driver scorecards as a motivational tool—could you give me some pointers about implementing these as part of a rewards program?

A. Gamifiying your driver scorecards to motivate your employees to be safer is a proven way to cut risk and create some excitement around your fleet safety program. First and foremost, you need to make the “game” fun while also meeting specific business goals, e.g., cutting speeding or improving seatbelt usage. The rules of the game need to be clear and transparent—including making driver scorecards available to all (of course while also following any labor rules and regulations of your state or industry) so drivers know where they stand.


The best gamification programs are short in duration, usually just a few weeks, with motivating prizes (cash, movie tickets, an extra day off, a special jacket or trophy). Longer-in-duration games often result in less enthusiasm particularly if “players” have no way of winning once they’ve lost any ground. Giving employees frequent “chances” in new games will keep the enthusiasm going.


Rewards and recognition should be public.


On the flip side, gamification can also be an opportunity to help those drivers who are struggling through individualized coaching. And with a new game always on the horizon, they’ll likely welcome the help, so they can show off where how they’ve improved. Sub-categories of winners is another way you can motivate drivers. For example, while a driver may be out of the running for the top prize he or she may be most improved from the previous game or has outshined even the top finisher in a particular aspect of the program, e.g., fewest speeding incidents.

Expert Bio

Answered by : Sherry Calkins

Associate Vice President, Strategic Partners

Sherry Calkins has been involved in the Fleet and Automotive industry for the last 21 years, working both nationally and globally. The first 10 years of her career began as a Fleet Administrator working in both government and corporate fleets, overseeing the entire fleet operations, ranging from acquisition, leasing, remarketing, maintenance facility's, fueling, alternative fuels, safety, and partnering with various vendors. Over the last 11 years, her career has been in SaaS based solutions offering software and data for fleets, OEM's and Tier 1 suppliers. Sherry has been involved in various Fleet committees and advisory boards, offering a range of knowledge and insight, training and speaking at national conferences. Her passion for the fleet industry is endless, along with her desire is to bring her energy, knowledge and experience to the industry and continue advancing corporate fleets worldwide. Sherry is currently an AFLA Board member and is the Vice-Chair for Fuels & Technology Committee with NAFA, and serves on the Board of Directors for GAVDA.

Sherry Calkins has been involved in the Fleet and Automotive industry for the last 21 years, working both nationally and globally. The first 10 years of her career began as a Fleet Administrator working in both government and corporate fleets, overseeing the entire fleet operations, ranging from acquisition, leasing, remarketing, maintenance facility's, fueling, alternative fuels, safety, and partnering with various vendors. Over the last 11 years, her career has been in SaaS based solutions offering software and data for fleets, OEM's and Tier 1 suppliers. Sherry has been involved in various Fleet committees and advisory boards, offering a range of knowledge and insight, training and speaking at national conferences. Her passion for the fleet industry is endless, along with her desire is to bring her energy, knowledge and experience to the industry and continue advancing corporate fleets worldwide. Sherry is currently an AFLA Board member and is the Vice-Chair for Fuels & Technology Committee with NAFA, and serves on the Board of Directors for GAVDA.

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