According to DaimlerChrysler, consumers across the nation will have an
opportunity to not only enjoy, but also drive the finer things in life
during the Chrysler Art of Driving national tour kicking off May 3-4 at the
historic Lyndhurst Castle outside of New York City. The tour will visit 11
cities through the end of July, including stops in Detroit, Washington,
D.C., Miami, Chicago, Los Angeles, and San Francisco. The events will be
open to the public free of charge on Saturdays and Sundays.
The company says event-goers will be able to drive the Chrysler brand's most recent
masterpieces -- the 2004 Chrysler Crossfire and Chrysler Pacifica -- as
well as other Chrysler vehicles, on two specially designed tracks.
Chrysler experts will be available to provide helpful safety and driving
tips.
Beyond driving, the events will feature cooking demonstrations with
award-winning chefs, golf swing analysis, cigar rolling, wine and food
tasting, golf club fittings and spa services.
"Art of Driving reaches out to current Chrysler owners, as well as
potential customers, allowing them to truly experience the Chrysler brand,"
said Tom Marinelli, vice president, Chrysler Marketing.
"At Chrysler, we understand that considering a vehicle is a lifestyle
choice for Chrysler owners. This tour puts consumers in the driver's seat
outside of a sales environment, giving them the opportunity to enjoy a
range of upscale activities and vehicles that symbolize their good taste,"
he said.
The events will consist of 40 Chrysler vehicles and more than a dozen tents
sponsored by leading magazines such as Food & Wine, GQ, Wired, W, House
Beautiful, Harper's Bazaar and Esquire.
Additionally, attendees will receive free gifts and can register to win a
number of sweepstakes and prizes, including tickets to see Celine Dion's
Las Vegas show, "A New Day," and an Infinity® home audio system.
Hours for Art of Driving will be 10 a.m. - 7 p.m. on Saturday, and 9 a.m. -
6 p.m. on Sunday. Drivers must be 18 years or older with a valid driver's
license to participate in ride-and-drive activities.
Activity tents on the Art of Driving tour will include:
"Grape & Grain," sponsored by Food & Wine magazine, features cooking
demonstrations by one of Food & Wine's Best New Chef contest winners,
tips from a Food & Wine editor and complimentary food and beverages.
"Body & Blend," sponsored by GQ magazine, features the art and
science of cigar rolling with complimentary demonstrations and
cigars.
"Live & Breathe," a spa tent sponsored by W magazine, features neck
and shoulder massages and a refreshing juice bar.
"Long & Short," sponsored by Travel & Leisure Golf magazine, features
video golf swing analyzers, custom-built putting green, golf club
fittings and an appearance by a Callaway professional golfer.
"Act & Direct," sponsored by Wired magazine and Sony offers guests
the chance to star in a Wired cover shoot and features Sony Gran
Tourismo Game.
"Form & Function," sponsored by House Beautiful and Esquire
magazines, features designs and fashions from all areas of the world
of style.
For more information, please call 1.888.639.6366 or visit the Chrysler
brand website at www.chrysler.com/artofdriving for registration
information. A complete list of tour dates and cities will be announced
separately.
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