Castrol will be a sponsor at the Great American Trucking Show (GATS), the fastest growing tradeshow in the U.S. for trucking industry professionals, from August 24-26, 2006. Held at the Dallas Convention Center, Castrol will host a booth that promotes their second annual Castrol Tection Extra Big Honkin’ Truck Makeover contest and introduces their new CJ-4 Tection Extra product launching January 2007.
At the eighth annual GATS, attendees will have the opportunity to learn more about Castrol products and speak with a representative at booth #14103. The new specifications for CJ-4 compliance marks the introduction of the reformulated Castrol Tection Extra. Attendees will get a sneak peak at information on the new formulation and the fresh look and design of packaging for distribution in January 2007.
"The Castrol booth at GATS will provide insight into the innovations we have made over the last year," said Page Gray, Castrol Brand Manager. "Product information combined with the excitement of our Big Honkin’ Truck Makeover contest and a Ford F-150 Power Wheels raffle should provide attendees with a thrilling stop at the event."
Also featured at the booth will be information on last year’s contest winner, Jeff Fields, an owner-operator from Tully, N.Y. and video of his newly-customized 1979 Peterbilt truck. Castrol’s partners in the contest, Chrome Shop Mafia, will feature Jeff Field’s truck at their booth #6025, near the Pride and Polish section.
After last year’s successful contest Castrol is continuing the relationship it has built with Chrome Shop Mafia who have taken the trucking world to a whole new audience.
Entrants to this year’s contest will have a chance to win a total internal, external and communications makeover valued at $50,000 for a vehicle weighing more than 10,000 pounds (Class 3-8). Entries will be accepted from August 1, 2006 through October 31, 2006 at www.castrol.com/truckmakeover
. Drivers with ailing vehicles will be required to submit a vehicle photo and 50-word essay describing why he or she deserves the coveted grand prize.
The Castrol Big Honkin’ Truck Makeover’s grand prize winner of the $50,000 truck makeover will have their truck looking like new with products from the following sponsors:
4 State Trucks/The Chrome Shop Mafia – The big rig truck mechanics and stars of the Country Music Television (CMT) series “Trick My Truck”
Continental Tire North America
National Seating Company
Alcoa Wheel Products
Sirius Satellite Radio
Your Truck Shop
Midnight Trucking Radio Network
While visiting the booth, attendees can enter to win a new Ford F-150 Power Wheels pickup truck. The winner will be selected through a raffle on the final day of the show, August 26.
About BP Lubricants USA Inc.
BP Lubricants USA Inc. markets premium Castrol lubricants and business-building programs directly and through distributors to independent lube operators, service providers, on- and off-road fleets, new car dealers and leading retailers. Our line of diesel engine oils includes Castrol™ Elixion®, Castrol™ Hypuron™ S and Castrol™ Tection™ Extra, as well as Castrol™ Fifth Wheel Grease. To find out more about Castrol products and programs, please call 1-800-777-1466 or log onto www.castrol.com/us.