San Diego-based research firm Strategic Vision announced the winners of its Total Value Awards, based on its Total Value Index (TVI), which factors economic issues against the total new vehicle ownership experience. The Total Value Study surveyed over 64,000 new vehicle buyers who purchased their vehicles between October 2005 and March 2006, asking about their first 90 days of ownership. The new Kia Optima and Hyundai Azera were Total Value leaders in their respective car segments, and the Kia Sedona tops the Honda Odyssey in the minivan category. The Hyundai Tucson was also at the top of Small Sport Utilities (tied with the Saturn Vue). Toyota remains solid with several models performing relatively well in Total Value and three leaders in 2006 from its Scion and Lexus brands. GM was the top domestic corporation, and presented four 2006 Total Value winners. The Chevrolet Corvette Coupe and Convertible, Saturn Vue, and Chevrolet Silverado 2500/3500 lead in Total Value in their respective segments. BMW and MINI lead all brands in Total Value for 2006. MINI Cooper leads its segment for the fifth year running, and was the overall Total Value winner among all vehicles and segments. Honda is the top full-line corporation in Total Value, with one of the highest expected reliability scores among its owners. Honda Civic, Accord Coupe, Ridgeline and Pilot lead Total Value in their respective segments. Nissan had three Total Value leaders, including the Xterra and Armada. It also achieved a milestone with the Titan replacing the Ford F-150 as the Total Value winner in full-size pickups. For further information, visit www.strategicvision.com.
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