Chrysler Group LLC unveiled the Ram Laramie Longhorn edition at the State Fair of Texas on Sept. 23. The new edition is equipped with additional luxury features.
"The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job - towing the horse trailer, taking the crew to the game, picking up supplies. It's ready to go from the dirt to downtown."
Ram Laramie Longhorn models will go on sale first quarter 2011. Prices will be announced closer to launch.
Ram Laramie Longhorn edition models feature Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.
The Laramie Longhorn edition is available in five color choices, including Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl, Deep Cherry Red Crystal Pearl andan exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. All Laramie Longhorn edition trucks are matched with the special White Gold accent color.
The Ram 1500 Laramie Longhorn edition is equipped with 20-inch chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel models roll on polished aluminum wheels. Ram 3500 duallies get polished aluminum wheels with Laramie Longhorn edition-badged center caps.
A Multitude of Interior Options
The Laramie Longhorn edition has a full leather interior, engraved details and burled walnut wood grain surfaces. It is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior colors.
The vehicle also has two seating options: dark slate gray with premium russet-hued seat leather and light pebble beige with bark brown seat leather.
Laramie Longhorn's exclusive instrument cluster has six liquid chrome gauge rings set against a painted taupe silver background and a tooled-metal Laramie Longhorn edition badge set inside the left-hand ring. The center stack is trimmed in burled walnut wood graining. The wood grain is stained in one of two complementary shades, matched to either the russet or bark brown interior theme. .
Beneath the instrument panel is soft, new footwell lighting, providing both a functional and aesthetic interior enhancement.
Ram Laramie Longhorn's steering wheel and shifters - console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models - feature premium leather. The leather console shifter on 1500 models is entirely new, accentuated by taupe silver side panels and a bright chrome base. The leather column shifter on Heavy Duty models is completed by a chrome end cap.
Ram Laramie Longhorn editions receive remote lighting at the inside door handles and a full-length light that illuminates the truck's multi-function lower map pockets, front and rear.
Laramie Longhorn comes equipped with all of the standard equipment found on the top-level Ram Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver's adjustment - standard on Ram 1500 Laramie models - are also added to Ram Heavy Duty Laramie Longhorn editions.
"Ram Truck owners and dealers tell us they love everything about the new Ram 1500, 2500 and 3500," added Diaz. "With so many great features, we weren't surprised to see our most well-equipped model - Ram Laramie - making up 25 percent of our sales. There's a healthy market for luxury pickup trucks and Ram Laramie Longhorn edition hits the mark."
Ram Laramie Longhorn will be available in 1500 (half-ton), 2500 HD (3/4 ton) and 3500 HD single and dual rear wheel (1 ton), Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.
Laramie Longhorn will join the other Ram trim levels, which include: ST, SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only).