The Bobit fleet team got a chance to climb through a test version of the all-electric pickup at Lordstown Motors’ new facility in Irvine, Calif.
A new partnership leverages Camping World's 170 service and collision centers across the U.S. to service the Lordstown Endurance electric pickup.
Full production will ramp up in 2022. The company is set to open a service center in Irvine, Calif. and a satellite research and development center in Farmington Hills, Mich.
Lordstown will list on NASDAQ through a merger with DiamondPeak Holdings Corp. The EV maker has received more than 27,000 pre-orders for its Endurance electric pickup, primarily from commercial fleet customers.
Preorders from commercial and fleet customers for the all-electric Endurance pickup exceed the company’s production capacity of 20,000 units for 2021.
Reminiscent of the classic Americana commercial spots the Detroit 3 have used for its pickups, the Lordstown Motors video shows the electric Endurance pickup performing work duties “in the wild.”
The partnership will help to introduce the electric Endurance commercial pickup truck to vocational fleets in North America. Holman divisions ARI will provide fleet management services and Auto Truck Group will provide upfits for commercial applications.
The "production intent" rendering of Lordstown's Endurance EV pickup interior reveals the design and prototyping of the new electric truck done in partnership with Hydra Design Labs.
While the Endurance launch event offered more big-picture proclamations than actual truck specs, Lordstown CEO Steve Burns pointed out one reason why an all-electric pickup will be so tantalizing for fleets.
Lordstown Motor Corp.’s CEO Steve Burns said preorders from commercial and fleet customers for the all-electric Endurance pickup exceed the company’s production capacity of 20,000 units for 2021.