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Representatives from four of the major auto manufacturers gathered at the Car Rental Show to talk rental. While rental continues to represent an integral part of the business, OEMs are managing rental fleet sales to protect residuals.
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Electrification, customization and wringing every last drop of efficiency out of an internal combustion engine were prominent storylines. Oh, and models like Heidi Klum.
Read More →Bob Barton, the president of the American Car Rental Association (ACRA) asks why vehicles built overseas qualify for the Cash for Clunkers program.
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