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Auto Focus•by Chris Brown•February 5, 2014

Will Prepaid Reservations Catch On?

Prepaid reservations might be the new guaranteed reservations; though perfecting the model to balance customer service, utilization and profits is an enormous challenge.

Auto Focus•by Chris Brown•March 14, 2011

ACRA Panel: A Rational, Safe Way to Handle Recalls

During its panel at the Car Rental Show, the American Car Rental Association board worked through recall legislation, threats to vicarious liability reform and what’s next with no-show fees (let’s start calling them guaranteed reservations).