Chevrolet is bringing back its iconic "Heartbeat of America" campaign, introducing a modern version that celebrates the people and communities behind the brand as the U.S. prepares for America's 250th anniversary.

The updated campaign features a new recording by Alabama-based rock band The Red Clay Strays and incorporates actual heartbeat recordings from Americans in Texas, Detroit, and Kansas. According to Chevrolet, the campaign is designed to recognize everyday people making a difference in their communities while honoring one of the automaker's best-known advertising campaigns from the late 1980s and early 1990s.

"'Heartbeat of America' has always celebrated Chevrolet's connection to the people and communities that shape this country," said Steve Majoros, chief marketing officer of Global Chevrolet. "Chevrolet owners have always been the people that show up, the DIYers, the helpful neighbors, the true heartbeat in their communities. This campaign honors our customers."

The Red Clay Strays were selected for the project because of their blend of country, rock, and soul, which Chevrolet says brings a contemporary sound while maintaining the spirit of the original campaign.

"It's an honor to be part of something with so much history behind it, while helping bring it forward in a way that feels true to who we are," the band said. "What drew us to this project was the chance to celebrate real people and communities."

Chevrolet also highlighted several individuals whose heartbeat recordings were incorporated into the song, including Texas pitmaster Tootsie Tomanetz, Detroit apparel manufacturer Josh York, and Kansas lawn care creator Spencer of SB Mowing. Their stories will be featured across Chevrolet's social media channels throughout the campaign.

Commercials were filmed in Texas and Maine and feature several Chevrolet models, including the Bolt, Trax, Equinox, Equinox EV, Traverse, Colorado, Silverado, and Silverado HD.

The campaign is part of Chevrolet's broader America 250 initiative, which includes several programs celebrating the nation's upcoming semiquincentennial. Chevrolet also recently revived its "See the USA in Your Chevrolet" and "Baseball, Hotdogs, Apple Pie and Chevrolet" campaigns, introduced Stars & Steel special editions on select U.S.-assembled models, and announced a $250 donation to nonprofits supporting veterans and military families for each Stars & Steel vehicle sold.

The new version of "Heartbeat of America" is now available on major music streaming platforms now.