Union Leasing has officially rebranded as Moventum Fleet Management, signaling the company’s strategic shift toward a broader fleet management focus after more than seven decades in operation.

The company said the new brand identity reflects its transition beyond vehicle leasing into a more comprehensive fleet management model centered on lifecycle performance, operational efficiency, and customer outcomes.

“Moventum reflects where we’re going,” said Mark Hogland, president of Moventum Fleet Management. “Fleets are critical to how businesses operate, and they need to be managed with that level of importance.”

Moventum said it continues to emphasize relationship-based fleet management, supported by long-tenured account teams and customer retention. The company reports average client relationships exceeding 10 years and a Net Promoter Score of 62.

The company also announced the opening of a new headquarters at 700 Commerce Drive in Oak Brook, Illinois, which it described as a purpose-built facility designed to support future growth initiatives.

Moventum operates as part of Sasser, Inc., and maintains an employee-owned ESOP. The rebrand comes as fleet management companies continue to expand their service offerings beyond financing and leasing into areas such as lifecycle optimization, analytics, and operational consulting.

According to the company, its service approach will remain focused on dedicated account management and long-term fleet strategy support.

The new name draws on the ideas of movement and momentum and aligns with the company’s updated positioning statement, “Keep Work Moving.”

“This is not a change in what we do,” Hogland said. “It’s a clearer expression of the business we’ve built, and a signal of where we’re headed.”